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	<title>Graphic Solutions Blog &#187; Full Service IMB</title>
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		<title>How can IMb Tracing help my business?</title>
		<link>https://blog.graphicsolutions.net/?p=118</link>
		<comments>https://blog.graphicsolutions.net/?p=118#comments</comments>
		<pubDate>Tue, 23 Apr 2013 20:32:16 +0000</pubDate>
		<dc:creator>Lorne Hood</dc:creator>
				<category><![CDATA[Mailing & Fulfillment]]></category>
		<category><![CDATA[Full Service IMB]]></category>
		<category><![CDATA[IMB]]></category>
		<category><![CDATA[Intelligent mail]]></category>
		<category><![CDATA[Track direct mail]]></category>

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		<description><![CDATA[IMb Tracing is a service that provides real-time tracking information for your automation-compatible letters and flats, giving advance notice for both incoming and outgoing mail. GSI Marketing&#8217;s direct mailing services can show you how. Destination IMb Tracing service (for outgoing mail) &#8230; <a href="https://blog.graphicsolutions.net/?p=118">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>IMb Tracing is a service that provides real-time tracking information for your automation-compatible letters and flats, giving advance notice for both incoming and outgoing mail. GSI Marketing&#8217;s <a title="Direct Mailing Services" href="http://www.graphicsolutions.net/services-mail-and-fulfillment.html">direct mailing services</a> can show you how.</p>
<ul>
<li>Destination IMb Tracing service (for outgoing mail) gives you advance information about when your mail pieces will reach their destination.</li>
<li>Origin IMb Tracing service (for incoming mail) lets you anticipate when customers’ checks, replies, or orders are on the way back to you.</li>
</ul>
<p>How does IMb Tracing help my business?</p>
<p>For outgoing mail:</p>
<ul>
<li>Obtain near-real-time notification when your mail receives its last processing scan.</li>
<li>Identify mail delivery trends and ensure delivery is within in-home dates.</li>
<li>Know when your message reached your audience so you can synchronize multichannel marketing.</li>
<li>Enable fulfillment, staffing, and inventory planning based on mail delivery.</li>
</ul>
<p>For incoming mail:</p>
<ul>
<li>Obtain near-real-time notification when your return mail enters the mail stream.</li>
<li>Know when return items are on the way so you can better manage your supply chain.</li>
<li>Manage cash flow and accounts receivable more effectively.</li>
<li> Evaluate the success of advertising campaigns in near real-time.</li>
</ul>
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