Category Archives: QR Codes / Mobile marketing

UPWARDLY MOBILE

Posted on April 17, 2012 by Lorne Hood

Postage savings planned around mobile barcode promotion for 2012. The Mobile Commerce and Personalization Promotion will give mailers a chance to integrate QR codes and other mobile technologies into direct mail. The promotion will run from July 1 through Aug. … Continue reading →

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A Smart Guide To Smart Codes

Posted on August 24, 2011 by Lorne Hood

Quick Response codes (or QR codes, as they’re better known) are here to stay. Though these “next-generation bar codes” have originally been used for tracking purposes (of packages and equipment parts), they are increasingly being used for new marketing and … Continue reading →

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“Junk” QR Codes!

Posted on July 26, 2011 by Lorne Hood

I was reading an article “Stop Sending Me Junk Mail!” by David Fellman of David Fellman and Associates about marketing using Direct Mail and QR codes and began to think about how to really use QR codes in integrated marketing … Continue reading →

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USPS gives a 3% postage savings using QR codes and Direct Mail

Posted on May 31, 2011 by Lorne

By: USPS Marketers get 3 percent off and more effective mail. The Postal Service wants to show marketers how mobile barcodes can increase the value of mail, so it’s offering an upfront 3 percent discount this summer for integrating the … Continue reading →

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