Tag Archives: Integrated Marketing Communications

“Junk” QR Codes!

Posted on July 26, 2011 by Lorne Hood

I was reading an article “Stop Sending Me Junk Mail!” by David Fellman of David Fellman and Associates about marketing using Direct Mail and QR codes and began to think about how to really use QR codes in integrated marketing … Continue reading →

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Never a Silver Bullet- Multi Channels makes sense across demographics.

Posted on May 23, 2011 by Lorne

Recently I was talking with a customer regarding an upcoming project. The project was fairly tight in scope, a financial services product targeted to 55+ demographic. After talking over a couple of integrated marketing concepts for the project, it was … Continue reading →

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