Recent research has shown that Direct Mail leaves a deeper, more lasting impression on people’s brains when compared to digital advertising of the same message.
Bangor University, North Wales, UK., in partnership with the Royal Mail and published in the USPS MailPro publication suggest ” the brain is more emotionally engaged and is potentially reflecting more on a response” when viewing physical media such as Print and direct mail.
The message is clear. While we should not exclude digital channels from our marketing mix, it is equally as clear that we must standout with our printed and Direct Mailing efforts to gain the best ROI possible.